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It involves monitoring the marketing environment internal and external to the organization or individual.
The SWOT analysis of Cadbury Schweppes are give below:
Strength:
1. The main strength of cadbury is their Brand Name. No matter where people live, almost every body knows their Name.
2. They have a huge market share in UK. They captured almost 43% market share of Confectionary sector in UK.
3. Cadbury Schweppes has a group of effective and efficient employee. Their regional director Rajib Wahi won the international business man of the year in 2004. Source: Business Asia Today. 25th April, 2005...
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