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Essay Details:
Essay text:
these market segments
o Translate this into ?first cut' SWOT summaries.
(5) Portfolio Analysis
- Taken from SWOT
- Need to achieve objectives by balancing sales growth, cash flow
and risk.
Need to examine models for portfolio analysis from the marketing audit and SWOT analysis.
So, portfolio summary is examined as:
- an output from previous analyses
- the foundation for the decision making stages that follow.
The portfolio summary is the result of using appropriate portfolio model(s) (e.g. Boston Matrix, GE/McKinsey Directional Policy Matrix) and highlights the appropriate investment decisions by market segment...
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Common topics in this essay:
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