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They are the number one consistently turns a profit. They are the number one footwear manufacturer in nine international countries; with distribution center both international and domestically. The ad agency that they contract out to has opened three offices in three different countries in order to reach their target audience on a local level.
• Nike is costly trying to increases their international presence.
• Low manufacturing cost
• Nike have an on-line store where custom shoes may be purchased
• In such a competition environment Nike steps it up by investing a large portion of their into R&D, with the formation of the Nike sport research laboratory in 1980, and the introduction of the advance product engineering department; Nike is making sure that they stay in control of their market share...
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