swot analysis of microsoft

Essay text:

Jackson's breach of judicial discretion and conduct in the Microsoft antitrust case clouded the proceedings in Microsoft's favor · Mobile phone applications and exploitation of personal digital assistants represent a growth industry so that strategic alliances could provide Microsoft with opportunity in a market where it currently has little or no significant presence · Popularity among people for Internet access · The demand for personal computers in American and global markets remains strong despite the growth and increasing popularity of personal handheld devices Threats · Apple and Linux threaten Microsoft's 88% market share of the desktop operating market · Between 1993-95, Sun Microsystems, Netscape, Oracle, IBM, AOL, and other companies moved into the Internet space and defined it while Microsoft failed to anticipate its growth or popularity · Currency exchange rates affect demand for application/operation software and hardware, and fluctuating currencies can negatively impact revenues in the global marketplace · Department of Justice antitrust litigation and current appeal creates uncertainty among employees since its outcome is not known · Hardware manufacturers (Sun Microsystems, Oracle, IBM) have collaborated on new platform technologies that replicate much of the value of Windows · Hardware manufacturers (Sun Microsystems, Oracle, IBM, AOL, and Apple) are issuing their own pre-bundled programs on their own hardware · Linux influence growing from 7% in 1998 to 17% in 1999 · Personal computers, mobile-phones, personal digit assistants, entertainment-oriented hand-held computers, and similar wireless products for Internet access do not require Window operating system products · Rapid development of mobile devices that will displace/replace personal computers · Recession or economic slowdown in the U...