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Essay Details:
Essay text:
McDonald’s management is keenly aware of both internal and external factors that will allow it to continue to prosper in contrast with Wal-Mart that seeks to maintain an unwavering corporate strategy based on past successes. McDonald’s is continuing to adapt to its market and its customers with its corporate strategy which is why it will be more successful in the future than Wal-Mart.
Introduction
McDonald’s is one of the most recognized companies in the world. Recently though, they have suffered from slow growth as their image has become outdated in the modern world. The following analysis will focus on the strengths, weaknesses, threats and opportunities facing the company as it attempts to move forward and reverse the trend of slowing growth...
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