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It is customary for the analysis to take account of internal resources and capabilities (strengths and weakness) and factors external to the organisation (opportunities and threats)."
Strengths Weaknesses Opportunities Threats
USP ?" The World's biggest and best dedicated bouldering centre" Location ? see map in appendix Lack of competition in the indoor bouldering product. Open market for new competition
Location ? see map in appendix Start-up cash drain ? initial risk was high for the investors. Fringe sport ? new target markets are available to find and exploit. Competitor intentions ? offering outdoor bouldering in the peak district...
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