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When he expands he his marketing his product to a diverse demographic, instead of choosing to market to the sports enthusiast, he is also marketing towards late night crowds, business entertainment, travelers, and the most important demographic, families. Mr. Smith does this by providing a fun, welcoming atmosphere by having large screen televisions, cutting edge electronics, and audio equipment. In addition to all of technology, Mr. Smith also employs the best service and culinary personnel available.
While Mr. Joseph Smith has the ideal education, ideal real estate, and ideal demographic, his business plan does have some weaknesses that would benefit from some extra attention...
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