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The aims is to find the most effective internet advertising techniques for making full use of the internet's, rapidly expanding, global marketplace. Internet advertising is in the uncontrollable pace of development and its growth is now seen to catch up with the newspapers, magazines and television.
Google recently acquired YouTube. This will result in a greater audience for Tiger Airways with the additional Google viewers. YouTube will now be able to take advantage of the complex engines that Google has created to monitor its ad business.
YouTube is not only a video-sharing Web site it is also a portal, an addictive time-sink, a vast marketing platform and a frequently visited website, all rolled into one format that draws attention, is user-friendly, addictive and most importantly, it attracts viewers from all ages and categories...
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