swot analysis

Essay text:

re-circulation fish breeding systems Lack of organised marketing eliminates profitability of least efficient farms Poor implementation of research results Insufficient interaction between the administration and fish and aquaculture producers and their organizations Lack of recognized Producers’ organizations in the sense of EU legislation Low degree of integration between catching, processing and marketing enterprises and activities Lack of tradition to prepare and eat fish regularly Producing high volume of fish without well developed marketing strategy Lack of first sale centers and registered buyers of fish and other aquatic organisms Wholesale/farm gate prices of fresh water species and marine catches are low; Undeveloped marketing and distribution channels /increased expenses for marketing of fish and fish products/ Retail prices are relatively high compared with the low farm gate and first sale prices; Poor demand and weak traditions in consuming fish and other aquatic products /seasonal demand for fish and fish products/ Lack of inland facilities for wholesale distribution of fresh and live fish from marine fisheries and aquaculture; Lack of infrastructure for first sale (port markets and storing places); Insufficient promotion of fish products and traditionally low consumption of fish and fish products in the country Lack of equipment and increased expenses for storage and marketing of production; Unfair competition on Bulgarian fish market (mainly by selling of non-registered and/or illegal production and fish got by poaching and other illegal trade operations, incl...