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Essay Details:
Essay text:
Hence, a SWOT analysis (Swot analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.) is used to explain the complex situation which Lenovo is facing.
Strengths:
? Lenovo has a considerably strong domestic PC market share. During the year 2004 and 2005, the market share for PC products reached 27 and 26 percent respectively, which was more than double of the second vendor, Founder. Technical innovation made the significant contribution, and also the close relationship with the Chinese government.
? Establish the customer-oriented sales model...
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