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It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.
Contents [hide]
1 Performing the SWOT Analysis
2 Internal and External Factors
3 Examples
3.1 Strengths and Weaknesses
3.2 Opportunities and Threats
4 Errors to Be Avoided
5 Additional Uses of SWOT Analysis
6 References
7 External links
[edit] Performing the SWOT Analysis
SWOT analysis is part of the Harvard Policy Model, which has been developed as part of the business policy courses taught at the Harvard Business School since the 1920s...
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