SWOT

Essay text:

- Graduate school has good regional reputation for certain courses of studies - Substantial autonomy with MSC, along with no responsibility for college overhead - Classes offered to accommodate a variety of schedules - Large population in the metro area - Satellite campus classes held at high-schools where they do not pay rent - CE program growth Weaknesses - Satellite campus draw students from a smaller radius than the main campus - Previous required to close in the past due to low enrollment - Relatively low advertising budget compared to competitors (only $95,000) - Enrollment dropping slightly for extension courses - MSC Presidents skepticism as to the future success of the satellite program - Satellite classes use more adjunct professors than the main campus - Satellite courses are automatically cancelled if minimum student quota (15) is not met - The Sherman daily does not have as large a market in the regional satellite areas - Difficult to directly tie results to specific advertising campaigns - Advertising agency is not as affective as the could potentially be Opportunities - Strong potential growth at new satellite location in Pine Creek - Perform more of the advertising function in-house - Opportunity for high press exposure in local papers around satellite campuses - Potential to create and run TV add to reach untapped audience - Utilize Public Service Announcements to draw people to events where programs can be promoted - High market exposure of advertising in Sherman Monitor - Increase awareness of opportunity to take foundational courses at satellite campuses and upper-level courses at the main campus - Ability to attract part-time students through evening program - No current presence is three major suburban areas: Santa Rosa, Wendell, Saltash - Create partnerships with area companies - Target high-school seniors in satellite schools Threats - No direct control over their pricing system - Market for evening courses is highly competitive - Increasing job and family demands decreases flexibility and availability of students - Competitors opening additional satellite locations near MSC's