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Essay text:
(Parsons:1996: Grant:2002: page 438)
?« Strong strategic alliances protecting supply and demand of products
?« Abilty to cross subsidise new markets
?« High levels of expenditure on R&D (Management report: 2004; Parsons:1996)
?« High levels of investment in employees (Management report:2004)
?« Recognised as a multinational company based in Switzerland ?V this gives them trust from the public
?« Concentrate on long term develoment and profitability
?« Planning is bottom up, top down combined with approaches to markets, regions and strategic product groups (Parsons: 1996)
?« Policies for health and safety, sustainability, responsibilty and the environment...
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