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The opportunities are including of the company’s strategy of doing things differently in everything they do, the company can be fast to exploit market opportunities where competitors may move slowly or fail to act. Threats are mainly come from the competitors. SamSung and Nokia are attacking the low-end segment. Motorola is increasing focus on customer intimacy and meeting customer requirements.
In my estimation, in order to improve those weaknesses and threats, the company should, firstly, concentrate on maintaining and developing its distribution channel, work more closely with operators and run co-operative promotion programs, for instant, card and phone bundled promotion for new subscribers using operator’s network...
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