Swot

Essay text:

What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix. After studying the Apricot Dance and Fitness Studio case the following SWOT analysis matrix was drawn up: |Internal | |S |W | |Rachel 26 years old and a very successful business woman |Very old building since 1948 | |Near to the Centre of Crew |No enough parking area – present parking is only for 6 cars | |Large gym, small gym, sauna, sun bed, coffee lounge-bar |No male changing room | |Open from 10 am to 9 pm on week days |All staff are part-time except Gina (Full time) | |Sessions for men and been very popular |The secretary Gina has to do two jobs at once and some time she forgets to booking| |In the bar Prices are held below local pubs prices to attract trade |for the members | | |No fixed employee for the bar | | |No fixed employee for reception | | |Comments about less than clean showers are often passing between clients | | |Rachel does not have business training and tends to manage by instinct | | |The studio does not open on Sundays although there is some interest in Sunday | | |opening | | |Small gym is heavily under utilized | | |Weight training facility not used/ignored | | |Business is not doing breakeven profit | |External | |O |T | | | | | | | | | | | | | | | | Another way of utilizing SWOT is matching and converting...