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Essay text:
The technique is credited to Richard D.who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.
Contents [hide]
1 Strategic and Creative Use of SWOT Analysis
1.1 Strategic Use: Orienting SWOTs to An Objective
1.2 Creative Use of SWOTs: Generating Strategies
1.3 Evidence on the Use of SWOT
2 Internal and external factors
3 Use of SWOT Analysis
4 SWOT-landscape analysis
5 Corporate planning
5.1 Human resources
5.2 Marketing
6 See also
7 References
8 External links
[edit] Strategic and Creative Use of SWOT Analysis
[edit] Strategic Use: Orienting SWOTs to An Objective
Illustrative diagram of SWOT analysisIf SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless...
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