SWOT

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Title: SWOT

Essay Details:

Subject: Business

Author:

Date: July 17, 2014

Level: University

Grade: B

Length: 6 / 1799

Essay text:

However, for the last few years, Marks & Spencer’s marketing philosophy has come under attack as other companies invaded and commenced to eat into the market share , and hence the company lost its competitive stance , which led to a decline in profits. Competition from the smaller stores became more intense, stores such as Next and the Arcadia Group (Retailers such as Topshop, Burtons) were climbing the ladder and gained high market share (see Appendix E) simply because they targeted specific markets and target audiences. In order to identify how Marks & Spencer can increase its performance and once again regain a high market share it would be necessary to identify their strengths, weaknesses, opportunities and threats...

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