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Essay Details:
Essay text:
In the last 20 years sales for Swisher riding mowers have been constant while the industry has significantly grown. Mr. Swisher was recently approached by a national retail chain to sell his mowers under a private label which would nearly double sales. However, if Swisher does accept the private labeling offer it would be at a 5% discounted selling price. Alternatively, or simultaneously, Swisher could more aggressively go after the larger market share. Additionally, they are close to a new product launch for Trim-Max which is a mower, edger, and trimmer in one unit.
Problem Statement:
Swisher sales have been stagnant for the last 20 years even though they are still making an average annual profit of 10%...
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