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However, the front-engine mowers were most popular.
There were ten major competitors in the industry in 1995. Private-label riding mower sales were on the rise. Total industry sales had 65-75 percent coming from private-labels. National retail merchandise chains contributed 24 percent of sales in the retail distribution of OPE.
B. Company
SMC is a relatively small manufacturer with a long history and strong brand image. Sales had been consistent for approximately the past 5 years when SMC received a proposal in early 1996. They were currently selling three main mower units. A zero-turning radius riding mower, the Ride King, which accounted for 63...
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