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Swatch And Global Watch Industry

swatch and global watch industry

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Title: swatch and global watch industry

Essay Details:

Subject: Business

Author: Gary B

Date: August 10, 2012

Level: University

Grade: B

Length: 7 / 2029

Essay text:

The Timex watches were introduced in 1951 and were priced at anywhere between US$6.95-US$7.95. They were disposable and yet also trendy, stylized, and highly durable. Timex provided (for the first time ever) a clear-cut alternative for the masses in the watch industry. No longer were consumers daunted with a very expensive, "life-long" purchase of a watch. One main reason for the Swiss success around the world was due to their ability to offer their products through retail outlets such as high-end jewelry stores. Timex faced incredible difficulty in penetrating the retail channels used by the Swiss due to the fact that these channels simply were very reluctant to accept their watches...

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