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At the end of the 50's one out of three watches bought in the US were a Timex.
In 1970 with the introduction of the Quartz technology changed the market place once again. The quartz watches had some advantages over the Swiss, they were based on electronics, it made it easier to add the date or the day to the watch. It also became significantly cheaper to manufacture, because the cost of the chips were being driven down by chip manufactures.
Out of this wave and leading the way were manufacturers like Hattori-Seiko and Citizen. The two companies made huge investments in fully automated facilities around the world...
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