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Essay Details:
Essay text:
ie: Companies across and attributes vertically
a) attributes. These should be included.
Market size, Marketing capability, Customer base, Technology, Financial strength, Sourcing/manufacturing capability.
b) Give each a subjective strength/capability rating such as letters a-d or numerals 1-5 in each cell of the matrix. Give a rating for 5 yrs and 10 yrs. ie: rating ?a/b' or'3/5'
c) Circle those cells where the participants actually compete directly now or later,
particularly in the customer and technology cells.
(1 Page)
4) From the above matrix write up a short summary of the main strengths, weaknesses, threats and opportunities (SWOT) for each company from which competitors...
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