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Essay text:
The car name was Chevrolet Sprint, it was the first entry into the continental US automobile market. And it was introduced regional basis only in the West Coast.
At last they decide to go for manufacturing in foreign land: GM's success with Sprint showed Suzuki that a market existed for its cars in the continental of United States. So the company planned to introduce several unique vehicles into the U.S market over time. Suzuki had no guarantee, how ever, the GM would be willing to market the vehicles. Therefore, Suzuki decided to establish its own presence in the US automobile industry.
Japan's voluntary restrain agreement (VRA) quotas made it impossible for Suzuki to export any cars other than the Sprint to USA in future...
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Common topics in this essay:
- David suzuki Foundtion
- Value Chain Analysis Of Maruti Suzuki
- Analysis Of Marketing Strategy Of Suzuki Motor Company, Ltd. (Suzuki)
- distribution strategy
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