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The ready to serve (RTS) dessert market is the market that contains Kraft Handi-Snacks pudding. In 2007, the market had $781 million in sales which represents an approximately 4% increase from 2006. Last year, the market value was $752. Over 2003 to 2007 the market grew 22% on a net basis and had fairly stable 5% average annual growth.
The RTS dessert market is a portion of the larger Dessert, Gel, and Syrup category in the AC Nielsen database. As a fraction of this industry, the RTS market has shown steady growth. In fact, in 2005, the RTS dessert market took over the majority share of the Dessert, Gel, Syrup category and has continued growing ever since...
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