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Sustainable Strategies For Services Marketing

Sustainable Strategies For Services Marketing

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Title: Sustainable Strategies For Services Marketing

Essay Details:

Subject: Business

Author: Rhonda A

Date: March 30, 2014

Level: University

Grade: A

Length: 5 / 1319

Essay text:

The share of Services Sector in the GDP has been steadily increasing from about 38-40% in the 1970’s to about 54% in Dec. 2002. It has grown very rapidly in 1990. Trade, Hotel, Transport, and communication account for about 46%, Finance, Insurance, Real estate and Business Services about 26%, and the Social and personal services the rest 28%. A notable feature of the structural transformation of services sector in India has been the growth of skill intensive and high value added sectors like Education, software, Communication and Financial Services. The rapid growth of services is attributed to the advent of Information Technology & Knowledge Economy...

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