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Essay Details:
Essay text:
Sustainability is not an asset that can be bought or sold; rather it’s becoming an integral part of many a company’s philosophy. Just as company management practices influence business value, so do sustainability initiatives. Therefore, the question is: How does it create value?
Moral motivations to invest in sustainability are not in dispute: climate change, poverty, you name it. But what companies don’t know yet is what level of investment they should make and what is the measurable benefit of investing. When the benefit is not clear enough to justify investments on economical grounds, managers easily turn to initiatives that guarantee short-term results and everyone’s jobs, especially with recession knocking on the door...
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