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Polls and their results are widely discussed by the general public and media. Because of the size, complexity, and expense of major surveys, which can include tens of thousands of respondents and exceed $100 million in cost, surveys inevitably come to reflect social and technological change.
Survey practice has followed social and technological change in recent decades. The widespread diffusion of phones throughout American society led to the widespread adoption of telephone interviewing by survey organizations in the 1960s and 1970s. Similarly, the development of computing led directly to the development of computer-assisted telephone interviewing (CATI), computer-assisted personal interviewing (CAPI), and web-based surveys...
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