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Time, money, and attention costs are all incorporated in making a purchase. Many determinants play a role in the consumer's decision to make a purchase.
The retail image plays a significant role in the purchase decision. The interviewees all had a similar image of Supre. They described the store's image as having a younger female target market. Supre gives off the image of selling trendy, affordable clothing and accessories. On the other hand, Billabong targets both male and female consumers. Their retail image is more of a "surfer" or beachwear style clothing and accessories store. Billabong is also perceived as having a higher price to its products than Supre...
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