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This means people on lower income can now afford to purchase it. It is trying to attract more customers by offering promotional offers such as free games with the product. This in turn will increase the demand for the product. Sony are planning to reduce their price again this is because their competitors Microsoft xbox have sold 20million units worldwide and sony have only sold 14 million worldwide. They want to overtake their sales and become the leading console company in the world.
http://www.guardian.co.uk/technology/gamesblog/2007/oct/05/ps3pricecut1
Sony offer free internet connection unlike rival competitor x box 360, who charge their customers for internet...
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