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Essay Details:
Essay text:
Since the company’s decision to enter the high growth contract
manufacturing and research services (CRAMS) segment, SCM has become key to the
company’s strategy. After the acquisition of Avecia (UK) in 2005, and more recently, Pfizer’s
UK Morepeth facility, the company’s ability to integrate over seas businesses and ramp up of
supplies becomes key to the profitability it’s CRAMS business.
Background
Three years ago, India’s fourth largest pharmaceutical company, NPIL, came up with a total
restructure plan. Post patent regime, the company identified CRAMS as a major growth
opportunity...
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