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Procurement is an efficient way to manage these elements and can improve customer satisfaction by identifying customers’ needs and reduce operation costs (Croom, Johnston, 2003). An example is BA’s swap from their caterer’s Lindt to Lily O’Brien (Jobber, Fahy, 2006:119). This was done to improve quality for passengers.
RA have excluded travel agents, as part of their intermediary. This meaning they use their own services, the internet, which accounted for 97% of all bookings (Jobber, Fahy, 2006:216). Although the internet seems a good source for customers as its accessible to anyone, the website is open 24/7 and can allow passengers to check in online and use online payment, there can be problems in credit card fraud or computer malfunctions e...
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Common topics in this essay:
- Increasing The Supply Of Cost Effective Housing Products
- Internal/External Supply Chain Customers for Kmart
- SUPPLY CHAIN MANAGEMENT
- Supply Chain Collaboration between the Organization and Suppliers
- Supply Chain Management
- Supply Chain Management
- Supply Chain Management
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