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The global toy and game market grew by 7.2% in 2007 with a value of $106.1 billion and by 2012, is forecasted to have a value of $126.2 billion, an increase of 18.9% over 2007. The toy market is divided into three primary sectors, namely game consoles, game software and traditional toys and games. Traditional toys and games remain the largest segment, generating total revenues of $61.8 billion, equivalent to 58.2% of the market's overall value. Mattel recorded revenues of $ 5.65 billion in 2006 and $ 5.97 billion in 2007.
Mattel’s key competitors in the traditional toy industry include Hasbro, Bandai, Lego, The Middleton Doll Company, Atari, Electronic Arts, Blitz Games, Leapfrog Enterprises, Inc...
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Common topics in this essay:
- Case Analysis Mattel
- Complex Supply Chain Networks And Supply Chain Drivers
- Distribution of Mattel
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