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In a competitive relationship, two companies are struggling for the same resources and gains in a win-lose context with short term relationship in nature (Jap, 2001). However, facing overseas competition, Croson and Donohue (2003) said that companies should embraced a total quality management philosophy, lean manufacturing practices and trust-based inter-organizational relationships that mandate close collaboration between a buyer and its suppliers. Therefore, open information-sharing and joint product design become a necessity in nowadays competition (Sahin and Robinson, 2002). As a whole, supply chain is a social network where relationships unfold among buyers and suppliers (Choi et al...
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