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Supply chain activities transform raw materials and components into a finished product that is delivered to the end customer (Schneider, 2004). A typical supply chain begins with the extraction of raw material and includes several production links, for instance; component construction, assembly and merging before moving onto several layers of storage facilities of decreasing size and ever more remote geographical locations, and finally reaching the consumer. Many of the exchanges encountered in a supply chain will be between different companies who will seek to maximize their revenue within their specialty of interest, but may have little or no knowledge or interest in the remaining players in the supply chain (Schneider, 2004)...
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