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Many factors affect supply and demand of in-theater advertising such as company budgets, theater attendance, cost of tickets/concessions and the type of movies that are relased.
Supply & Demand Analysis 3
Product/Service: National CineMedia, LLC
Headquartered in Centennial, CO, National CineMedia (NCM) operates the largest digital in-theater network in the country through long-term relationships with its founding members United Artist, Cinemark and AMC – the three largest movie theater operators in the United States. NCM also has relationships with several affiliate theater operators in the country such as Kerasotes, Good Rich and Hollywood, to name a few...
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