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Essay Details:
Essay text:
The $200,000 capital investment project request for Super involved $80,000 for building modifications and $120,000 for machinery and equipment. No cost for the key machine was included in the project.
The market:
On the basis of test market experience, General foods expected Super to capture a 10% share of the total dessert market. Eighty percent of this expected Super volume would come from growth in total market share or growth in the powders segment, and 20% would come from erosion of Jell-O sales.
Production Facilities:
Filling and packing equipment to be purchased had a capacity of 1.9 million...
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