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The advertising and the marketing put into the Super Bowl are some of these companies' largest campaigns of the year. The game itself generates money with the league, television networks and gamblers but the amount they generate is not near the amount companies put towards the game. There is a large issue that sparks debate, "is the game more important or the commercials."(Beard) The Super Bowl has become part of American culture and both the game and commercials are important to our modern society.
In an article written by financial times a portion of it is dedicated to showing that a housewife who knows nothing at all about football is just as excited about the Super Bowl as her husband is, who is a large football fan...
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