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We will then evaluate the current market conditions of the manufactured juice industry, Sunshine, and its competitors. To find a suitable market match for Sunshine, we will look into the behavior and characteristics of orange juice consumers. Afterwards, we will list a series of objectives that Sunshine should achieve upon adopting our recommendations. Finally, after detailed qualitative and quantitative assessment of our recommendations, we will use one of our suggested alternatives as the basis to develop a marketing strategy for Sunshine Juice Company.
Problem Identification___________________________________________________________
Upon review of Sunshine Juice Company’s goals and history, it is clear the company is striving to accomplish a great amount in a short period of time...
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