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Essay Details:
Essay text:
Our choice of the first city to enter
8. Conclusion
9. References
Sun Life Financial
-Entering the Chinese market-
1. Introduction
1.1 Problem statement
In this paper we wish to analyze the internal and external environments of Sun Life Financial in order to make some suggestions for developing its business in the China insurance industry. The suggestions should end up in formulating a concrete international strategy for Sun Life Financial on the Chinese market. Our analysis will be based on different models and methods covered in the course of Strategic Management.
After the formulation of the international strategy we wish to make a suggestion on which Chinese city first to enter...
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