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In this way, domestic companies will benefit from business development as well. Sun Life Financial strategically chose to form an alliance with Everbright, because of Everbright's established distribution network and good relations with the government.
Sun life Financial's business concept consists out of already developed products in other markets, adapted to Chinese customers. The biggest potential customer base can be found in urban areas where people tend to be more westernised and richer. The products in these areas will be offered by means of personal selling carried out by a specially trained sales force...
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