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The reason for this is inadequate analysis and resources, failing to establish clarity of outcomes, inadequate supply of information, and lack of coordination from the regional executive part. Earlier the organization was running on decentralized organization structure where regional executive had freedom to take decisions of their own but with this new change there authorities were decreased and decision making process regarding pricing and purchasing were centralized. The other thing was that change process was initiated on peak sale season which was also one of the adjacent factors for the failure...
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