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Essay text:
They are promoting innovation, increase efficiencies which leads to greater tolerance of risk but potentially leverages higher returns.
4)
Demographic – Different areas requires different needs (wrong location chosen will result in low revenue and wasted resources like selling the wrong kind of policies)
Social-cultural - Different areas have different level of disposable income
(some areas are richer, some are poorer so Sun Life needs to cater accordingly to the demand)
Political/legal – Sun Life face possible government legislations in doing business in China (China entering into WTO hence government needs to open up the market, permitting foreign companies to operate in any city or province)
Technology – Advanced technology like the internet filing which needed to justify for the jobs created in China
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