Sun life case

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Title: Sun life case

Essay Details:

Subject: Business

Author: Ida A

Date: January 7, 2017

Level: University

Grade: A

Length: 25 / 7428

Essay text:

Summary This report looks into the Chinese insurance market for Sun Life Financial in order to evaluate whether it is wise for the company to enter the Chinese market and if so, where to enter. To research whether Sun Life Financial is internally ready to enter the Chinese market or not, there was chosen to use the strategic logic theory. The Chinese government imposes foreign companies to form joint ventures if they want to be active in the Chinese market. In this way, domestic companies will benefit from business development as well. Sun Life Financial strategically chose to form an alliance with Everbright, because of Everbright's established distribution network and good relations with the government...

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