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This will act as a good starting point. For example, a point of sale display is a graphic product, so if you were analysing the point of sale display in the photo, you might ask the following questions.
Who is the product aimed at?
To answer this question, you have to think of the type of product being promoted. For example, soap powder is usually aimed at adults. Look to see if there are any visual clues. A visual clue is anything that helps you to understand what the designer's intentions were. It may be a picture, a style of writing or a particular choice of colours.
What is the purpose of the point of sale display?
The display has to hold leaflets, but how many? Does the number of leaflets it needs to hold affect its size? The leaflets are usually made to a standard size that could be A4, A5 or even A6...
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