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Summary & Critique about Article the Science of Desire

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Title: Summary & Critique about Article the Science of Desire

Essay Details:

Subject: Business

Author: John B

Date: June 4, 2016

Level: University

Grade: A

Length: 7 / 1966

Essay text:

Through studying customers’ habit of listening to music, watching TV and reading magazines, the team concluded several facts that can defeat competitors. Then, depending on the research, Sirius launched its new product, the Sirius S50. Later, as the company’s wish, the S50 became one of the hottest sellers in that season. How does ethnography work in business? Many examples show brainstorms often happened with the guidance of ethnographers because ethnographers can find out what is people’s missing in their lives and help designers to improve products and services to satisfy customers. The key of ethnographer’s work is a deeper understanding of customers than what does traditional research...

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