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“Ikea serves customers who are happy to trade off service for cost,” it target young customers who do not want to pay a lot; therefore, instead of having sales people following customers and giving suggestions, Ikea stores enable customers to shop and pick their furniture by themselves. Also, Ikea usually does not provide delivery services, products are available right away, and customers do the pickup themselves. Such strategy eliminates the cost of running the business, and therefore benefits the customers by charging a lower price.
Southwest Airline Company’s marketing strategy is very remarkable as well, it attract customers by having a relatively low price...
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