Success
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Title: Success

Essay Details:

Subject: Business
Author: Donald O
Date: November 29, 2011
Level: University
Grade: A
Length: 2 / 365

Essay text:

History -Bio-tech (combination of biology and chemistry) is a hot arena for potential investment opportunities -Tremendous potential for new companies seeking to gain a competitive advantage over in market that was still new was not highly saturated with competition. -Immunex, Seattle based company was the founder of Enbrel, a new found drug that treats rheumatoid arthritis. - Enbrel had annual sales of $ 750 million Issues facing Immunex - Enbrel was a gene based drug that was developed through non-traditional methods - Bio-tech drugs take longer than traditional produced drugs ( 3yrs vs 5yrs) - Enbrel was grown from Chinese hamster ovary cells - Sales and production could have been higher if operation methods were revamped - Bad forecasting by managers was a key hindrance to Immunex overall success - Time horizons and uncertainties were also obstacles the company faced - Drug development takes time; manufacturing plant and product needed to meet FDA regulations/approval before hitting the market - Immunex should have starting preparing for this initiative earlier...

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