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In part due to the increased competition, fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success, compared with a couple of years ago. Subway's growth in recent years is due in part to popular menu innovations, including new breads and new sauces. But a chunk of the credit goes to a wildly successful marketing campaign that the company nearly missed.
In the late 1990s, Subway founder Fred DeLuca noticed a spike in sales at restaurants around Houston. The reason: a local ad agency had noticed seven sandwiches on the menu with a relatively low 6 grams of fat or less, and built an ad campaign called "7 under 6...
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