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Subway Case Analysis 1

Subway case analysis

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Title: Subway case analysis

Essay Details:

Subject: Business

Author: Duncan S

Date: February 23, 2011

Level: University

Grade: A

Length: 5 / 1276

Essay text:

Recent initiatives to attract customers beyond SUBWAY's® traditionally health-conscious consumers should increase the company's share of the fast food market. Strategic Marketing Issue Being part of a highly competitive and dynamic market, SUBWAY® faces a strategic marketing challenge as to what specific marketing mix to use in order to sustain a differential advantage while maintaining sales growth and, above all, profitability. Issue Response Subway effectively competes with burger chains and others that are in the fast-casual segment of the market. Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers' choice for Subway (Tarantino, 2005)...

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