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Essay Details:
Essay text:
Fred DeLuca and Dr. Peter Buck worked hard to expand their business by 1974; the duo owned and operated 16 units throughout the state of Connecticut. (Subway History, 2006). A turning point for the partners was 1974, at this juncture the duo decided to take the business to a new level, franchising. Fast forward to 2006 Subway franchises now total more than 25,000 restaurants in 83 countries.
Market Summary
In a crowded US fast food market, the Subway brand risen to fill a key niche amongst consumers who were driven by panicked media coverage of the rapid rise in obesity. Subway marketing has been marketing its ability to offer fresh produce and tasty low-fat options that are just as quick and convenient as high-fat menu staples such as burgers and fries...
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